About Us
Independent Publishers for the Real Estate Industry
Macs Publishing was established in 1985 producing Brochures & Magazines for the Retail Sector. One of the first Publications released was a magazine called “The Relocatable & Mobile Homes For Sale” which was distributed and sold through Newsagents on the East Coast of Australia.
In the late 80’s we identified the need for a property publication in and around Brisbane and in June of 89’ we had published the very first “Brisbane & Regional Property Guide” with advertisers from Beenleigh in the South of Brisbane to Kingaroy and Bundaberg in the north of South East Queensland. The publication was the only Real Estate Publication that was Industry related that covered such as a vast area.
As the regions of South East Queensland grew so did the magazine. Eg Sunshine Coast Region, Gold Coast Region, Ipswich and all the surrounding Valleys, including the Brisbane’s Suburbs North, South, East and West. We were experiencing a mini boom.
The demand for South East Queensland properties was exceptionally strong in the early 90's, not only from Locals, but from people from all over Australia wanting Queensland's relaxed lifestyle. Home Buyers and Investors were selecting particular areas of South East Queensland be it North of Brisbane to the Sunshine Coast or South to the Gold Coast or even West to Ipswich and the Valley's and of course the Picturesque Moreton Bay Region.
With the demand now focusing on particular locations, a decision was made to produce Local Identity Property Magazines for each of the regions. In 1991 we published the first Local Publication, Ipswich & Valleys Property Guide, followed by the Sunshine Coast Property Guide and then the Gold Coast Property Guide. As the Magazines grew in Advertising, so did the Consumer demand for magazines. Through the mid 1990’s other Regions were identified as strong growth areas, we produced property magazines for these other areas of Brisbane, the Bayside Property Guide, the Western Suburbs Property Guide and the Southern Suburbs Property Guide. The publications were known as the Local Property Guides.
The word “Guide” means: “That Leads or Directs”
Macs Publishing along with a group of Real Estate Agents and Developers pioneered Queensland’s very first independent General Advertiser specialising in the Real Estate Industry.
- Brisbane & Regional Property Guide
- Ipswich & Valleys Property Guide
- Sunshine Coast & Hinterland Property Guide
- Gold Coast Property Guide
- Bayside Property Guide
- Western Suburbs Property Guide
- Southern Suburbs Property Guide
In 1994 Macs Publishing Re-branded the “Property Guide Publications” substituting the word “Guide” for “Extra”, the magazines were now known as the “Property Extra Publications”. Consumer demands were changing so was the Local Property Magazines. The word “Extra” was selected because the publications offered Vendors & Agents alike, coverage never before offered. Local, Regional, Interstate and Global Markets.
As the regions expanded and the rapid growth of technology brought in the demand for improved quality in magazine publications, we had grown out of producing property magazines and magazines in general on the cold set single colour (mono) Newsprint. Today we have a variety of quality papers and 4,5,and 6 colour process on state of the art presses, with extreme accuracy on colour registration due to CTP (computer to plate). They offer more now than ever before. Since market trends were changing, then came the natural progression from Newsprint to Full Gloss Colour Magazines.
Since the rapid development of the internet in the mid 1990’s, analysts claim that the demand for print media would decline, they have never been so wrong, demand for Print Media has actually increased and is continuing to increase.
Macs Publishing would like to Acknowledge and Thank our early and present Advertisers. |
